In 2024, the frozen dessert market in the UK was valued at USD 5.68 billion. That’s not just a lot of desserts sold. It’s also a lot of packaging sold. Getting the packaging right for your dessert business is a key way to bring in new customers and keep old ones returning. What is the point of a delicious ice cream sundae if it were served in your hands?
CFW offers a range of dessert packaging, from ice cream tubs and milkshake cups to waffle cones. These high-quality packaging options help make serving easier and eating more enjoyable.
Packaging for Waffles and Crêpes
Waffles are already a popular staple in restaurants and cafés, but serving them on the go takes some consideration. You need packaging that keeps toppings secure, sauces contained and customers mess-free. CFW offers a variety of options:
Kraft Containers
Kraft containers are ideal for messier foods where staff drizzle or pour sauces, such as waffle balls. They are sealable with a recyclable plastic lid. The leak-proof tub is also compostable and biodegradable.
Waffle Trays
Waffle trays are packaging pieces made specifically for long waffles. The tray helps stop toppings from dropping onto the floor, creating a cleaner and more enjoyable eating experience.
Bubble Waffle Pockets
These diamond-shaped pockets are perfect for loading up a bubble waffle to the max. The shape allows the waffle to fold up and cradle ice cream, marshmallows and sauces.
Cardboard Waffle Cups
This container is not restricted to waffles. The waffle cup can also hold ice cream rolls, churros or doughnuts. Its leak-proof structure makes it a great option for waffle desserts with lots of toppings.
Crêpe Holders
The Sephra crêpe holder holds your crêpe in a triangle shape, keeping all the toppings secure. It also allows customers to take a bite directly from the crêpe while on the go.
Packaging for Ice Cream and Sundaes
Ice cream can get messy quickly if it is not properly contained, so the right tubs are very important. Sephra offers ice cream tubs in two different designs, with sizes including 4oz, 5oz, 8oz, 12oz and 16oz. This can be very useful for ice cream portioning systems. The cups are double-coated and barrier-protected for especially cold products, meaning customers can enjoy their ice cream mess-free and without freezing their hands. These tubs can also be used for gelato, frozen yoghurt and other products served cold.
Knickerbocker Glory cups are also a strong option for ice cream desserts, including sundaes, trifles and speciality desserts. These longer cups allow for more sauce and topping options. The lid also helps keep the dessert sealed for on-the-go service. The clear recyclable plastic material lets customers see the layers of their dessert, adding a visual element to a cold treat.
Sauces, Samples and Dips
Sephra sells several smaller dessert packaging options for dips, drizzles and samples. The hinged lid plastic pot is ideal for takeaway. Melted chocolate or topping sauces can be given to customers separately, so they can dip or drizzle their dessert themselves.
Shot glasses aren’t just for alcoholic shots. They can also work well as sample cups for ice cream, sauces or small dessert tasters. This adds an interactive and personalised element to your dessert business. Customers can choose how much or how little sauce they want. Sampling also allows them to make a more informed decision about what to eat. This helps them enjoy their purchase more and may make them more likely to return.
Plastic Cups
Plastic cups are a useful packaging option for cold drinks and blended desserts. This includes frappuccinos, milkshakes and smoothies. They can also be used for layered drinks where presentation matters, due to their see-through design. If you use a dome lid, drinks can be topped with whipped cream, sauces and toppings for a high-quality finish. For cafés, kiosks, dessert shops and event counters, plastic cups make drinks easier to serve and easier for customers to carry. When presentation is considered, they can also become an eye-catching dessert drink that attracts other customers.
Popcorn Packaging
Popcorn is a dessert that works well when sold in different sizes. This helps it appeal to different age ranges, appetites and budgets. CFW offers a range of popcorn tub sizes, from small to tall and wide. This choice of sizing means staff can change the portion size and price point without having to change the product itself. Smaller tubs can work well for children, samples or lighter snacks. Larger tubs are better for sharing, cinemas, events and customers with a bigger appetite. This makes popcorn packaging useful for fairgrounds, school events, kiosks, dessert counters and catering setups. The right tub also makes popcorn easier to carry and serve. It keeps portions neat, helps staff work quickly and gives the product a classic takeaway feel.

Disposable Extras
Disposable extras may seem like a small part of dessert packaging, but they make a big difference to the customer experience. CFW offers a range of useful disposable items, including spoons, sporks, straws, napkins and paper plates. These are the finishing touches that help customers enjoy their food properly, especially when they are eating on the go. A loaded waffle, ice cream tub, milkshake, sundae or portion of churros will usually need more than just the main container. Customers may need a spoon, straw, napkin or plate to keep things practical and mess-free.
These extras are especially useful for cafés, kiosks, markets, events, dessert shops and catering setups. They help staff serve quickly, keep counters stocked and make sure customers have everything they need with their order.
Where to Buy Dessert Packaging
All of Sephra’s packaging can be bought directly from CFW.co.uk. Whether you need waffle trays, crêpe holders, ice cream tubs, Knickerbocker Glory cups, sauce pots or other disposable extras, CFW has you covered. These products are ideal for dessert shops, cafés, kiosks, markets and catering businesses. Good packaging makes food look more presentable. It also makes it easier to serve, easier to carry and easier to enjoy. With the right packaging, your desserts can look better, travel better and give customers a better experience.