There is an undeniable allure about food on a stick. Whether it is skewered kebabs, cake pops, ice lollies or American corn dogs, something about being able to eat your food mess-free, on the go, is sure to attract customers. The idea of putting waffles on a stick originated in America in the 1920s, at a time when the street food craze was on the rise. Nowadays, waffles on a stick can be enjoyed on the go or in a dessert establishment, all with the help of the Sephra Plus Long Waffle Maker. This is available on CFW, alongside all other products for your waffle-making needs.
For businesses looking to add something different to their menu, waffles on a stick are a simple but effective option. They are familiar enough to appeal to a wide customer base, while still feeling exciting enough to attract attention.
How They’re Made
A waffle on a stick can appear quite intimidating at first, but making them is easy when you have the correct supplies. Waffle mix can be messy to make and get right, but with Sephra’s Waffle & Pancake Mix, all you need to do is add water to make the perfect batter. Once made up, you pour this batter directly into the Sephra Plus waffle maker and cook. The machine creates three long waffles on sticks at a time, making it ideal for commercial use where speed and consistency matter. The waffles cook in a uniform shape, which makes them easier to present, decorate and serve.
The rotational machine has a preheat light, which lets you know when you can begin making waffles. It also has a built-in alarm to tell you when the waffle is ready. This convenient setup makes for a hassle-free waffle-making experience, with no guesswork as to when the waffle has finished cooking.
A Convenient and Portable Treat
Waffle sticks stand out because they are convenient for a number of on-the-go events. With your typical pan-shaped or square waffle, things can get messy quickly. This is especially true if you are working with fluid toppings like maple syrup or sauce. Customers often need a plate, cutlery and somewhere to sit down. This can be awkward at outdoor events or in busy areas with lots of foot traffic.
However, with a waffle on a stick, served with a little paper tray, customers can keep things mess-free and tasty as ever. A stick waffle maker could work well at festivals, markets, college campuses and community days, where foot traffic will be high. They could also work well at year-round establishments, like dessert counters or cafés, to add versatility to your menu.
Pricing
When using Sephra Waffle & Pancake Mix, serving waffles on a stick can earn you a very healthy profit. A 3kg bag of waffle mix for £10.99 can make 65–75 waffles, working out at about 21p per portion, including the stick. This gives businesses a strong base cost before toppings, sauces, trays and packaging are added.
A gourmet waffle stick, with well-presented sauces and toppings, can retail for £4–£6 at typical UK dessert bars. This gives plenty of room to create a profitable product, especially when presentation and flavour combinations are done well.
Customisability
Because of a waffle’s sweet and balanced flavour profile, a number of different combinations can complement them nicely. CFW offers a range of sauces and toppings that could improve your waffle-serving experience. The fun part of waffle sticks is how easily they can be adapted. You can keep them simple with a sauce drizzle, or make them more indulgent with melted chocolate, curls, crumbs, sprinkles and filled toppings. Customisation also makes waffle sticks useful for businesses. You can update your menu throughout the year, create limited-time specials and build seasonal flavours around existing sauces and toppings. This keeps the product interesting without needing to change the core waffle itself.
- Triple chocolate – dark chocolate sauce, milk chocolate sauce, milk chocolate curls
- White chocolate Biscoff – white chocolate sauce, Biscoff crumb, Biscoff sauce
- Cookies & cream – cookies and cream sauce, cookie crumb
- Rainbow waffle – compound mini beans, rainbow sugar strands, melted milk chocolate
- Fudge stick – mini fudge pieces, chocolate fudge sauce, caramel chocolate blossoms
- Bueno stick – white choc hazelnut sauce, white chocolate shavings, Amaretti topping
- Raspberry ripple – raspberry sauce, white chocolate curls, white chocolate sauce
- Strawberry sparkle – strawberry sparkle sauce, honeycomb dust
Seasonal Ideas
While waffle sticks can work well at busy summer events, they also have large appeal at Christmas markets as a warm and cosy treat. Waffles smothered in warm Belgian chocolate are a treat enjoyed in the colder months. With the use of a stick waffle maker, they can be made portable and easier to eat. This makes them ideal for winter markets, festive events, late-night shopping nights and Christmas fairs.
For spring and summer, lighter options such as strawberry, raspberry, mango, white chocolate and colourful sprinkles could work well. These flavours look bright and fun, which makes them suitable for outdoor events, school fairs and family days. Seasonal toppings and sauces also give businesses more opportunities to promote limited-time offers. A summer special, Halloween waffle, festive waffle or Valentine’s waffle can help keep the menu fresh and encourage repeat purchases.
Ideal for Commercial Use
Waffles on a stick are particularly well suited to commercial use because they are easy to serve, easy to customise and easy for customers to carry. They can work well in a wide range of settings, including dessert parlours, cafés, kiosks, markets, food vans, event catering and seasonal stalls. They also suit businesses that want to add a fun dessert item without making the serving process too complicated. The portion size is clear, which helps with pricing and consistency. Staff can produce each waffle in the same shape and size, then finish it with the chosen sauce and toppings. This helps keep the final product looking consistent, even during busy periods.
Where to Buy
Everything you may need to create delicious and versatile waffles can be found on the CFW website. This includes regular, vegan OR gluten-free waffle mix and the Sephra Plus rotational waffle maker. CFW also stocks a wide range of sauces, toppings and chocolate products that can be used to finish waffle sticks in different ways. Whether you want to create simple chocolate-drizzled waffles or fully loaded gourmet waffle sticks, the right products are available in one place.
Whether you are planning a summer event, a campus open day, a winter market, or are looking for a visually appealing addition to your dessert parlour, waffles on a stick may be the perfect addition for you. They are fun, portable, customisable and commercially appealing, making them a strong option for both new and existing dessert menus.